Curious Arts Festival branding, by Sail Creative

Sail Creative has designed a multi-coloured brand identity for an LGBTQ (lesbian, gay, bisexual, transgender and queer) arts festival in Newcastle, based on the well-recognised rainbow flag.

The branding for Curious Festival is made up of shapes and colours in different compositions, and “deconstructed” lettering, which aims to symbolise the festival “deconstructing labels” and “bringing them together to represent unity, diversity and difference”, says Sail Creative.

The various compositions of shape and colour are used across the visual identity to represent “constant exploration and experimentation”, adds the studio.

Curious Festival takes place from 5-9 July in Newcastle.