Curzon ident, by The Plant

Curzon Cinema Ident – In Cinema version from The Plant on Vimeo.

Consultancy The Plant has created a new cinema ident for art house cinema Curzon, as part of its 40th anniversary.

The ident is an extension of Curzon’s refreshed visual identity, which was unveiled in 2015 and also created by The Plant.

The consultancy says the visual identity uses “strong, colourful typography over dark backgrounds”, which is “an aesthetic which flows through into the ident”.