D&AD New Blood Fly on the Wall, by Alphabetical


Alphabetical has created the Fly on the Wall project as part of the D&AD New Blood Festival. The project aims to give junior designers invaluable advice for the next step of their careers after securing a job.

The consultancy says: “In the run up to the Festival we released a fictional D&AD fly out on tour via Twitter to visit some of the top design practices around the world. Along the way he picked up advice and tips from influential creatives such as Mark Bonner (GBH) Greg Quinton (The Partners) and Craig Oldham on the realities of working as a professional graphic designer.

“We collated all of the insights from around UK and the world into a website that brings the fly on the wall view to life. To promote the workshop we also designed a set of posters capturing some of the more direct advice submitted to the project.”