Datum identity, by GW+Co

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GW+Co has rebranded print house Datum, as the company aims to expand from being “plain old printers to cross-media marketing producers”.

The consultancy says: “Their helpfulness and hands-on attitude led us to the idea of expressing the brand as ‘helping hands’.

“Based on their real hands, they appear everywhere playfully supporting key messages. Allusions to a magician’s white gloves suggest things happening as if by magic.”

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