Daymer Bay iced tea branding, by Mayday


Consultancy Mayday has redesigned the packaging for Daymer Bay iced tea drinks.

The new designs will be launching at Waitrose next week, then rolling out to other retailers.

The hand-drawn logotype aims to give the brand a “laid-back, surfer style”, says the consultancy, with “fruity, bright, beach-inspired” illustrations to demonstrate “vitality”.

The new design will be rolled out across packaging, merchandise and marketing, and online in the coming weeks.