Daymer Bay iced tea branding, by Mayday
![MAYDAY.DAYMER BAY[1]](https://s3-eu-central-1.amazonaws.com/centaur-wp/designweek/prod/content/uploads/2016/02/04145931/MAYDAY.DAYMER-BAY1-1002x564.jpeg)
Consultancy Mayday has redesigned the packaging for Daymer Bay iced tea drinks.
The new designs will be launching at Waitrose next week, then rolling out to other retailers.
The hand-drawn logotype aims to give the brand a “laid-back, surfer style”, says the consultancy, with “fruity, bright, beach-inspired” illustrations to demonstrate “vitality”.
The new design will be rolled out across packaging, merchandise and marketing, and online in the coming weeks.