PWW has created new brand guidelines and an interactive brand portal for diamond giant the De Beers Group of Companies.
PWW says: “The guidelines were transformed from a dated visual identity, to a more bold and contemporary design that reflects the varied stages of the diamond process. This was achieved by simplification, and by enhancing epic photography with supersize headlines. The strong colour palette of grey, blue, purple, yellow and red is taken from their own images of people in the pursuit of brilliance.”
The consultancy also designed a brand portal that enables employees to communicate internally across the business and access all brand collateral.