De Broc School of Business identity, by Koto


Koto has created the identity for the newly launched De Broc School of Business.

De Broc is being launched by the University of Law, and the name comes from Ralph de Broc, the first commercial custodian of Arlington Manor, the original home of the University of Law.

The consultancy says: “The identity was born from the belief that direction is required for success in life, therefore the logo uses an inherent feeling of movement and connection – a lasting impact that reflects the experience had by the students”.

Koto creative director James Greenfield says the aim is for the identity to be “as at home on a smartphone as on a flag”.