Design principles project, by Team Beagle at PWW


Consultancy PWW has turned its London design studio into an exhibition space for a show paying homage to Braun designer Dieter Rams.

The exhibition looks at Rams’ 10 principles for good design, and was accompanied by a discussion on how designers and brands can learn from Rams’ approach.

The show and talk was put together by an in-house team at PWW called Team Beagle.

A website has also been launched, which looks at five new design process principles – relevant, essential, rigorous, adaptable and strategic. The site also encourages viewers to submit their own ideas and “principles”.

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