Design Sweden identity, by Parasol

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The Swedish Association of Designers is rebranding as Design Sweden, with a new identity developed by Parasol working with typographer Göran Söderström.

The organisation was founded in 1957 and is now relaunching with a new name and a new board.

A statement from Design Sweden says: “We are moving away from the traditional model of the degree-based, national members-only organisation and re-launching ourselves as an open, international platform for designers affiliated with Sweden from across the world.”

A new website for Design Sweden is being developed by Edvard Scott.

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