Design Sweden identity, by Parasol
The Swedish Association of Designers is rebranding as Design Sweden, with a new identity developed by Parasol working with typographer Göran Söderström.
The organisation was founded in 1957 and is now relaunching with a new name and a new board.
A statement from Design Sweden says: “We are moving away from the traditional model of the degree-based, national members-only organisation and re-launching ourselves as an open, international platform for designers affiliated with Sweden from across the world.”
A new website for Design Sweden is being developed by Edvard Scott.