Dior Eyes, by DigitasLBi Labs France

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DigitasLBi Labs France has created the Dior Eyes virtual reality experience for the fashion brand.

The experience takes customers backstage at Dior’s recent ready-to-wear show and will be made available in selection Dior points of sale around the world.

As part of the project, Dior and DigitasLBi designed and produced a 100 per cent 3D-printed VR headset.

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https://www.youtube.com/watch?v=_XdFT4hgr9M