Doctor Kluger Olde Towne Tavern branding, by Elmwood

By
Print

Elmwood has created the branding for a new London bar owned by The Breakfast Club.

Doctor Kluger’s Olde Towne Tavern is based behind a secret entrance along the Canary Wharf crossrail.

The consultancy has designed the branding and “personality” for the new bar, as well as the bottle for its own brand of cocktails. It has created the story behind fictitious character Doctor Kluger, which has also been carried through the interiors of the bar.

Rob Skelly, senior designer at Elmwood, says: “This has been a creative dream for Elmwood. We have been given the opportunity to create a make-believe story from scratch and then tell it in the real world.

“The first thing we needed to do was write Doctor Kluger’s history. We needed to give Doctor Kluger a personality – who he is and how he came to own a bar.

“We deliberately avoided representing the Doctor visually and this helped keep the air of mystery around the person behind the name.”

03_DOCTOR KLUGERS_Logo on wall RGB
02_DOCTOR KLUGERS_Bottles RGB

 

More from inspiration

View more

Colouring-in car, by Hertz

Car rental company Hertz has created a prototype car designed to deal with what it calls those “are we nearly nearly there yet?” moments on car journeys. The car’s upholstery

Swedish Design Moves, by various

London Design Fair has announced the launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion internationally. The programme is based on the

Business Smart branding, by Colourful

Consultancy Colourful has created the name and branding for a new business toolkit for childminders. Business Smart has been launched by the Professional Association for Childcare and Early Years (PACEY)

Radio 1 in Ibiza campaign, by Mother Design

Mother Design – the creative arm of advertising agency Mother – has unveiled a new campaign for BBC Radio 1 in Ibiza. Using a collage technique, the campaign features artists