“Don’t do this at work” code of conduct, by Telia and Wolff Olins


Wolff Olins has designed the corporate code of conduct for employees of Swedish telecommunications company, Telia.

While codes of conduct are “typically dry manuals rarely read or engaged with by anyone”, the consultancy says it looked to make the design and tone of “Don’t do this at work” much more fun and engaging for employees.

The code takes the form of a broadsheet newspaper and website featuring 17 colourful animations explaining Telia’s key messages.

To support the launch Wolff Olins has also designed accompanying posters, event roll-ups, rubik’s cubes featuring the cartoon characters seen in the code and a teaser game called “Don’t play this game at work”.