Driscoll’s branding, by Pearlfisher

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Pearlfisher has designed a new visual identity for berry brand Driscoll’s.

The new branding sees the dot over the ‘i’ in ‘Driscoll’s’ change colour with a “berry-inspired palette”, says Pearlfisher chief creative officer Jonathan Ford, alongside green, cursive typography which has been “inspired by berry plants”.

The graphic system also uses custom prints and patterns based on berries, alongside lifestyle photography. The new branding will roll out across all touch points including the website, signage, print collateral and packaging.

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