Electric Ink brand, by Robot Food

Consultancy Robot Food has created tattoo care brand Electric Ink, naming it and giving it a visual identity.

The studio worked with Tom Gilmour, who created illustrations based on tattoo art.

The design includes a monochrome packaging design, complemented by a colour palette of orange, blue and green used to differentiate the names of the three products in the range.

Electric Ink launches in Superdrug stores nationwide, alongside selected tattoo and barber shops and clothes stores.