Ella’s Kitchen baby dry cereal packaging, by Biles Inc.


Consultancy Biles Inc. has redesigned the packaging for baby cereals from Ella’s Kitchen.

Anthony Biles, principle at the consultancy, says Biles Inc. wanted to build on the brand’s “existing assets”, “boost brand personality”, and “simplify the range navigation”. He adds the design intends to keep the packaging “clean, simple and child-like”.