Supple Studio has rebranded environmental law firm ELM Law in a bid to give it more stand out in a sector by making it look “creative and innovative”. Supple Studio founder Jamie Ellul says: “Our approach was to buck against the clichés found in the sector.
“It’s one chock with green colour palettes and organic clip art. So we decided to create a brand that was straightforward and black and white in colour to imbue it with a business sense.”
The leaf and building marque reflects both sides of the business – which in full is called Environmental Liability Management.