Escape the City branding, by Article

By

Article has created the “uncorporate identity” for Escape the City, a community organisation set up to help people “escape unfulfilling corporate jobs” to find work they love.

Article co-founder Joe Ryrie says: “Inspired by their anti-corporate principles and community ethos we ripped up the corporate identity rulebook – the whole identity is designed to be inconsistent, flexible and handmade rather than following strict rules about grids, logo sizes or geometric consistency. We’ve called it the ‘uncorporate identity.’”

It is inspired by protest stencils of global grassroots movements. The logo, sub-brands and headline typeface are all stencils, so that anyone can cut them out of any material.

Ryrie says: “We want anyone in their community to be able to play and experiment with the brand, we chose Blackout as the lead typeface – an open source font that’s readily available to download for free.”

Unknown
Unknown
Unknown-5
Unknown-1
Unknown-4
Unknown-3
Unknown-2

 

More from inspiration

View more

Colouring-in car, by Hertz

Car rental company Hertz has created a prototype car designed to deal with what it calls those “are we nearly nearly there yet?” moments on car journeys. The car’s upholstery

Swedish Design Moves, by various

London Design Fair has announced the launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion internationally. The programme is based on the

Business Smart branding, by Colourful

Consultancy Colourful has created the name and branding for a new business toolkit for childminders. Business Smart has been launched by the Professional Association for Childcare and Early Years (PACEY)

Radio 1 in Ibiza campaign, by Mother Design

Mother Design – the creative arm of advertising agency Mother – has unveiled a new campaign for BBC Radio 1 in Ibiza. Using a collage technique, the campaign features artists