Eurosport brand guidebook, by DixonBaxi

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Consultancy DixonBaxi has created a brand guidebook for its previous rebrand of Eurosport, which it completed in November last year alongside Pentagram partner Angus Hyland.

The guide aims to be “flexible yet robust to communicate the brands we make”, says DixonBaxi.

250 physical hard back copies of the brand guide were printed, with the aim of being “a celebration of the thinking and ambition that drives the brand”.

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