Fair Trade Hong Kong identity, by Broodio and 5 Miles Lab

By Angus Montgomery November 24, 2015 3:59 pm November 24, 2015 3:59 pm

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Consultancy Broodio has created the identity for Fair Trade Hong Kong, having been appointed to the project by digital studio 5 Miles Lab.

Broodio creative director Adam Charlton says: “We used visual metaphors to express the core values of Fair Trade Hong Kong. These forms were progressed into a visually balanced logo based on the weave for a bamboo basket and a traditional Chinese repeating pattern.

“It was important to craft an identity that is culturally contextual to Hong Kong, and not simply just relevant for the Fair Trade family organisation.”

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