Fares & Ticketing for TfL, by M&C Saatchi

S36 28540 TFL Fares and Ticketing DRs-1 RGBM&C Saatchi has created this colourful campaign for TfL to advise travellers on how to get the best value out of travelling on public transport. It is rolling out across press ads, digital display and digital outdoor touchpoints and features the illustration of Rob Bailey. Grant Parker, head of art at M&C Saatchi, says: “Distilling each message down and using the simplicity of Rob Bailey’s illustrations enables us to deliver complex information in a clear and succinct way. By using a limited colour palette, we were able to keep the work graphically clean and uncluttered.”

S36 28540 TFL Fares and Ticketing DRs-3 RGBS36 28540 TFL Fares and Ticketing DRs-4 RGB