Fathom branding, by Hornall Anderson

By
Fathom_Collateral-1

The cruise ship brand Fathom Travel has partnered with Hornall Anderson to develop a new feel for their brand. Fathom, a part of the Carnival Corporation family is attempting to re-define cruising and encourage passengers to engage with the communities the ship docks in.

Hornall Anderson has developed the look and feel of the brand across 100 touch points on and off the ship. The brand attempts to incorporate fun “discovered moments” alongside more immersive opportunities which engage with the communities the ship visits. The “modern, layered, and robust” design tries to inspire thoughtful reflection, encourages curiosity, and celebrates the power of meaningful and mindful travel, according to the consultancy.

The digital side of the brand, which is currently in development will help to give passengers an idea of the communities they are visiting in advance. Then after the journey passengers are given a digital summary documenting their travel.

Fathom_Collateral-3

 

Fathom_Table_Tent_Cards

 

Fathom_Digital

More from inspiration

View more

Colouring-in car, by Hertz

Car rental company Hertz has created a prototype car designed to deal with what it calls those “are we nearly nearly there yet?” moments on car journeys. The car’s upholstery

Swedish Design Moves, by various

London Design Fair has announced the launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion internationally. The programme is based on the

Business Smart branding, by Colourful

Consultancy Colourful has created the name and branding for a new business toolkit for childminders. Business Smart has been launched by the Professional Association for Childcare and Early Years (PACEY)

Radio 1 in Ibiza campaign, by Mother Design

Mother Design – the creative arm of advertising agency Mother – has unveiled a new campaign for BBC Radio 1 in Ibiza. Using a collage technique, the campaign features artists