Fathom branding, by Hornall Anderson


The cruise ship brand Fathom Travel has partnered with Hornall Anderson to develop a new feel for their brand. Fathom, a part of the Carnival Corporation family is attempting to re-define cruising and encourage passengers to engage with the communities the ship docks in.

Hornall Anderson has developed the look and feel of the brand across 100 touch points on and off the ship. The brand attempts to incorporate fun “discovered moments” alongside more immersive opportunities which engage with the communities the ship visits. The “modern, layered, and robust” design tries to inspire thoughtful reflection, encourages curiosity, and celebrates the power of meaningful and mindful travel, according to the consultancy.

The digital side of the brand, which is currently in development will help to give passengers an idea of the communities they are visiting in advance. Then after the journey passengers are given a digital summary documenting their travel.