Ford Vignale branding and experiential design, by Imagination


Imagination has designed the branding and a range of customer experiences for Ford’s new Vignale range of cars, which are part of an “end-to-end premium mobility experience.”

An identity has been developed and the positioning “designed to give you the luxury of time” created as well as the Vignale Lounge concept – a space to customise and purchase Vignale cars from.

Other touchpoints include events, marketing and The Ford Vignale Way – a set of guidelines for Ford employees to give a consistent brand experience throughout purchase and ownership.

Images from the Ford stand at the Geneva Motor Show, March 6, 2015.
Vignale dealership experience
Vignale VR factory immersion
Vignale VR factory immersion