Ford Vignale branding and experiential design, by Imagination

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FordVignaleLockUp_WarmGrey

Imagination has designed the branding and a range of customer experiences for Ford’s new Vignale range of cars, which are part of an “end-to-end premium mobility experience.”

An identity has been developed and the positioning “designed to give you the luxury of time” created as well as the Vignale Lounge concept – a space to customise and purchase Vignale cars from.

Other touchpoints include events, marketing and The Ford Vignale Way – a set of guidelines for Ford employees to give a consistent brand experience throughout purchase and ownership.

Images from the Ford stand at the Geneva Motor Show, March 6, 2015.
Vignale_FordStore_retail
Vignale dealership experience
Vignale VR factory immersion
Vignale VR factory immersion

 

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