Fourpure beer packaging, by Mr B & Friends

Mr B & Friends has designed the packaging for two new beers from London-based craft brewery Fourpure.

The two new brews include Shape Shifter, an IPA from the West Coast of the US, and Flatiron, a red ale from Colorado.

Both beer cans take on an illustrative style, with Shape Shifter featuring a sea serpent taken from a mythical story about Okanagan Lake in Canada, and Flatiron, which is inspired by the mountainous landscape of Colorado.

Shape Shifter has a colour palette of black and gold to create a “striking effect” against the sea illustration, while a “warm” palette is used for Flatiron to indicate the “mahogany red” of the beer, and its caramel and toffee flavours, says Mr B & Friends.