Consultancy Catalogue has redesigned the branding for London graduate art and design show Free Range.
The new visual identity aims to “showcase the heritage” of Free Range, says Catalogue, by keeping the egg design that is associated with the graduate show, while updating the typeface and colour palette.
Colours used include black, white and green, while a new serif font “increases legibility” and “simplifies the logo”, now using the initials “FR” to indicate Free Range.
Annual show Free Range will be held 10 June – 18 July this year, and will showcase the work of thousands of UK graduates across art, design, illustration, photography, architecture and interior design. This year, it will take place at the Old Truman Brewery on Brick Lane in east London.