Glenfiddich Experimental Series identity, by Purple Creative

GF_ES_IPA_SIGNATURE_CREATIVE_PORTRAIT_A3.indd

Purple Creative has designed the visual identity for a new range of whiskies called the Glenfiddich Experimental Series.

The identities feature a mixture of portraits, tasting notes, hand-lettering, scientific equations and diagrams.

Founding partner and creative director, Gary Westlake, says: “The identity represents a visual narrative of each experiment – graphically capturing the authentic journey from light bulb moment to final product – which will naturally change with every experiment.”

GF_ES_IPA_SIGNATURE_CREATIVE_PORTRAIT_A3.inddGF_ES_IPA_SIGNATURE_CREATIVE_PORTRAIT_A3.inddGF_ES_XX_BEAUTY_PORTRAIT_SIMP