Glenfiddich Experimental Series identity, by Purple Creative


Purple Creative has designed the visual identity for a new range of whiskies called the Glenfiddich Experimental Series.

The identities feature a mixture of portraits, tasting notes, hand-lettering, scientific equations and diagrams.

Founding partner and creative director, Gary Westlake, says: “The identity represents a visual narrative of each experiment – graphically capturing the authentic journey from light bulb moment to final product – which will naturally change with every experiment.”