Glenfiddich Experimental Series identity, by Purple Creative

By Aimée McLaughlin September 7, 2016 2:37 pm September 7, 2016 5:55 pm

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Purple Creative has designed the visual identity for a new range of whiskies called the Glenfiddich Experimental Series.

The identities feature a mixture of portraits, tasting notes, hand-lettering, scientific equations and diagrams.

Founding partner and creative director, Gary Westlake, says: “The identity represents a visual narrative of each experiment – graphically capturing the authentic journey from light bulb moment to final product – which will naturally change with every experiment.”

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