Glenfiddich Experimental Series packaging, by Here Design

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Here Design has created the packaging for a new series of whiskies from Glenfiddich.

The Glenfiddich Experimental Series incorporates methods used to make craft beer, so this was reflected in the packaging and bottle design, says Mark Paton, partner at Here Design.

“By using beer-bottle brown glass for the IPA experiment, we gave that pack an immediate association in the audience’s mind with the world of beer,” he says.

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