Berry Bros. & Rudd has released a limited edition label for its Good Ordinary Claret.
Illustrated by London-based designer Luke Edward Hall, the label shows a colourful version of Bacchus, the Roman god of wine.
“We try and offer as little brief as possible so the designer is given free rein. The label is therefore a product of their full creative expression meaning we’re just as excited to see the final results,” says Geordie Willis, creative director at Berry Bros. & Rudd.
Hall’s design is the second limited edition label from the brand following the collaboration with British designer Paul Smith in 2016.