Good Ordinary Claret bottle design, by Luke Edward Hall

By
© Susie Davis, 2017

Berry Bros. & Rudd has released a limited edition label for its Good Ordinary Claret.

Illustrated by London-based designer Luke Edward Hall, the label shows a colourful version of Bacchus, the Roman god of wine.

“We try and offer as little brief as possible so the designer is given free rein. The label is therefore a product of their full creative expression meaning we’re just as excited to see the final results,” says Geordie Willis, creative director at Berry Bros. & Rudd.

Hall’s design is the second limited edition label from the brand following the collaboration with British designer Paul Smith in 2016.

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