Graze #Yummertime, by Lost Boys


Health snacking brand Graze has launched the #Yummertime campaign to promote its new summer range.

The integrated campaign, which will run in the UK and the US, was created in collaboration with social and content agency Lost Boys.

The consultancy: “The campaign positions #Yummertime as “summertime…and then some”, with delicious and healthy #Yummertime snacks capturing all the excitement and positivity of the new season.

“It uses striking, attention-grabbing imagery inspired by pop art and high fashion.”