Growth Rings, by Lantern
Lantern has a created a new brand identity for furniture maker and social enterprise company, Growth Rings.
The new look comes as the furniture and homeware business – which provides education and training for people with criminal records, a history of addiction or low skills levels – hopes to reposition itself as an oak lifestyle brand.
The redesign includes a new marque representing the growth rings on a tree, while the “G” in the centre of the logo is angled to illustrate the quarter-sawn technique that is often used to slice oak timber.
Lantern has produced a range of promotional material featuring the redesign, including a new website.