Grubhub identity, by Wolff Olins

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Wolff Olins has created a new identity for US online food ordering service Grubhub.

The consultancy says: “To convey Grubhub’s exciting new food-focused vision, we developed a vibrant and comprehensive new identity system for the brand —‘the new language of food’.

“The visual and verbal identity was designed to evoke a sense of celebration around food and bring a playful personality to eating moments throughout the day. Plus, the system is tailor-made for a mobile first world, where food-related content dominates social feeds.”

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