London-based studio Accept & Proceed has created the visual identity and tone of voice for new fashion brand Hansine.
Born from a love of travel, the brand’s identity takes inspiration from the stencilled monograms seen on vintage Louis Vuitton suitcases.
Accept & Proceed has designed Hansine’s company business cards, retail bags and labels, which feature an overlaying square device as their focal point.
The studio also art-directed a photoshoot for the brand’s first collection, inspired by imagery of travel and fashion from the 1960s and 1970s.
The brand for Hansine has now launched.