Harvey’s Brewery craft beer can design, by WPA Pinfold

WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style.

The consultancy worked with local artist Susan Lynch to create paintbrush-inspired illustrations for the packaging, which uses colour to differentiate between beers in the range. Harvey’s brand colours of gold and teal blue are also used across the packaging.

The new range aims to help Harvey’s Brewery target a new, younger generation of consumers, says WPA Pinfold.