Consultancy DesignLSM has designed the branding for new London-based bar and restaurant Hawkers Bar & Brasserie.
Hawkers references the aviation history of the bar’s location in Kingston, and is named after flight pioneer Harry Hawker. Kingston upon Thames is known for its aircraft factory founded in 1912, while Kingston University is now host to specialist aviation courses.
The visual identity draws inspiration from aircraft photography, says DesignLSM, and the logo alludes to the roundel used on 19th century military aircrafts.
The branding rolls out across signage, menu, stationery and other print materials such as gold-foiled gift cards.
All photos © Julian Ward Photography and James French Photography.