Heretics Brand Bible, by Robot Mascot


Robot Mascot has designed and written a “brand bible” for fashion brand Heretics, which covers the development of its brand identity and features a design style guide.

The consultancy says: “We developed a number of design routes that formed the various ranges and collections, themes included: ‘Visionary Rebellion’ and ‘Truth Seeker’.

“Key slogans formed much of their iconography – inspired by statements scrawled on the walls by activists and written on the flesh of mavericks.

“A graphic language was developed, unique emblems symbols and motifs portrayed ideas that unpacked metaphors within the Heretics ethos.”