Hipchips brand identity, by Ragged Edge

9-h-gif-2

Ragged Edge has designed the visual identity for Hipchips, a crisps restaurant which has just opened in Soho, London.

The branding uses two traditional British typefaces, Thorowgood Sans and Kings Caslon, combined with a main colour palette of red.

12-hipchips_guidelines_415-hipchips_boxes4-hipchips-logo-311-hipchips_guidelines_36-hipchips_postcards-21-hipchips_storefront_22-hipchips_overhead-hero10-hipchips_website-3