Holden fashion brand, by magneticNorth and Mark Reeves

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Consultancy magneticNorth has partnered with entrepreneur Mark Reeves to create a new fashion brand for horse riders.

Holden is an equestrian fashion brand which aims to be “digital first”, says the consultancy, and celebrate “creativity, diversity and the best of British design”.

Products from the new range will be available to buy through Holden’s social media channels in the coming weeks. A full ecommerce website is due to go live this year.

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