Honda Racing F1 Power Units, by Lost Boys

By Angus Montgomery March 16, 2015 3:41 pm March 16, 2015 3:41 pm

Power unit 14

Honda Racing F1 has unveiled the two “racing spirits” behind its power units for the F1 Australian Grand Prix, as part of a global social push aiming to bring fans closer to its F1 activity. The initiative was created in collaboration with Lost Boys. The power unit characters celebrate Honda’s rich racing heritage and its single-minded pursuit of success during the 2015 season and beyond. Each has a unique personality, and a detailed, engineered ‘face’ inspired by Honda F1 drivers and engineers of the past. The two power unit characters unveiled this week represent the power units in car 14 (normally driven by Fernando Alonso) and car 22 (driven by Jensen Button). The racing spirits have their own Twitter feeds: @hondapu14 and @hondapu22. Both power units will tweet updates before, during and after Saturday’s race in Melbourne, reacting to the racing action in near real-time.

Power unit 22

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