JFK Airport Terminal 4 branding, by Base Design

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Base Design has created the branding for Terminal 4 at John F. Kennedy International Airport in New York.

The studio says they wanted to create a terminal “with human experience in mind”. It developed a custom typeface for the project, and based it on the concept of “4 all” – that the airport experience is for “all people and aspects of travel”.

Base adds that a “vibrant” colour palette was used to create a “fresh, fun, approachable and eye-catching environment”.

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