Jude’s Ice Cream, by ASHA


ASHA has redesigned the packaging and branding for British ice cream brand Jude’s.

The design features new colour combinations and an ice cream kite mark bearing the words “Great British ice cream”.

Wanting to move away from previous designs involving traditional Cornish scenes and hand-labelling, ASHA says it was inspired by other luxury ice cream competitors.

The new packs feature colourful “hand-painted” stripes to allow simple differentiation between flavours.