JYSK interiors, by Dalziel & Pow

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Dalziel & Pow has redesigned the interior store concept for Danish furniture chain JYSK.

Materials used include oak and larch wood finishes, white lacquer and woven textiles. Signage has been incorporated on pin boards.

The consultancy also recreated the graphics, introducing a new suite of icons such as a recurring speech bubble symbol and a quality rating system of basic, plus and gold.

The concept will be rolled out across 1030 stores in mainland Europe and the UK.

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