Kin branding and packaging, by Sheridan&Co
Sheridan&Co has designed the visual identity and packaging for Kin, a range of nutritional supplements developed by Kyle and Kelly Maslen’s company, Kmpt.
Kin is designed to be “genderless” and “more inclusive” than competitor brands, says Sheridan&Co CEO, Michael Sheridan.
The logo features a simple, sans-serif typeface with a diamond mark appearing in between the “K” and the “in”, while the monochromatic palette used for the packaging is offset with bright blue.