Kin branding and packaging, by Sheridan&Co

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Sheridan&Co has designed the visual identity and packaging for Kin, a range of nutritional supplements developed by Kyle and Kelly Maslen’s company, Kmpt.

Kin is designed to be “genderless” and “more inclusive” than competitor brands, says Sheridan&Co CEO, Michael Sheridan.

The logo features a simple, sans-serif typeface with a diamond mark appearing in between the “K” and the “in”, while the monochromatic palette used for the packaging is offset with bright blue.

kin-whey-less-pouch-500gkin-omg-no-whey-pouch-500gkin-whey-lesskin-whey-less-mini-tubKIN OMG No whey Mini tub