Kinkura beer branding, by nendo


Nendo has created the packaging for Japanese craft beer Kinkura.

The design is part of a project to help support the Sekinoichi brewery in Ichinoseki, Iwate, a city that was heavily affected by the Great East Japan Earthquake.

There are three beers, named Kin Kura, Aka Kura and Kuro Kura – these correspond with the colours gold, red and black, which in turn indicate a pale ale, dark pilsner and stout.

The Chinese characters for gold, red and black were used alongside the Kura character, and incorporated with the English translation for Kura, to create logos that aim to look like crests.