Lacoste store concept, by DesignLSM

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DesignLSM has created a new interior design concept for clothing brand Lacoste.

The studio has redesigned the Lacoste store in the Trafford Centre, Manchester, but the concept will be rolling out across all UK stores.

The new “streamlined” store design hopes to make the brand’s “colourful garments and products centre stage”, says DesignLSM.

Curved walls have been replaced with multiple flat units, which aim to aid the customer’s journey around the store, and “display products beautifully”, says the studio.

The new look also includes concrete wall fixtures and timber flooring.

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