LendInvest identity, by DesignStudio

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DesignStudio has created a new identity for LendInvest, a peer-to-peer marketplace lender for property.

LendInvest says: “The new logo is based on the projection of the letters L and I, while playing with suggestions of growth, buildings and open doors.

“After examining the colours used by P2P competitors and other businesses in the financial services sector, we decided to move away from corporate blues and purples, in favour of something different. The colour yellow features strongly in the new brand, representing energy and optimism.

“Textures are also an important element of LendInvest’s brand imagery, representing the tangible nature of an investment in property and an investment that is real.”

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