Lichfields identity, by JWDK and GW+Co

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Brand design consultancies JWDK and GW+Co have rebranded planning and development consultancy Lichfields, with a series of colourful, geometric shapes representing buildings.

The abstract, Tetris-style shapes are based on a bird’s eye view of different urban landscapes, says JWDK, and are used to hold images and photography, create letters, and one is used to contain the new logo.

The brand is currently rolling out internally and for the public across print communications and online platforms.

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