London’s Third Space health clubs get brand makeover

By
BURO_thirdspace_interiors

Clerkenwell-based brand design studio BuroCreative is the creative force behind a new redesign of the London Third Space health clubs. Third Space’s four locations – in Soho, Marylebone, Canary Wharf and Tower Bridge – have now been brought together under one visual umbrella.

BuroCreative redesigned the website, as well as Third Space’s signage, interior graphics and membership materials, to create a coherent design across the clubs. The aim was to transform the brand from “gym” to club, while retaining the individuality of the different sites. “Elegant,” pared-down graphics in neutral hues reinforce the luxury feel of both the workout space and the website. The new identity launches across all four locations on 6 June.

BURO_ThirdSpace_membership_notebook
BURO_ThirdSpace_website

More from inspiration

View more

Colouring-in car, by Hertz

Car rental company Hertz has created a prototype car designed to deal with what it calls those “are we nearly nearly there yet?” moments on car journeys. The car’s upholstery

Swedish Design Moves, by various

London Design Fair has announced the launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion internationally. The programme is based on the

Business Smart branding, by Colourful

Consultancy Colourful has created the name and branding for a new business toolkit for childminders. Business Smart has been launched by the Professional Association for Childcare and Early Years (PACEY)

Radio 1 in Ibiza campaign, by Mother Design

Mother Design – the creative arm of advertising agency Mother – has unveiled a new campaign for BBC Radio 1 in Ibiza. Using a collage technique, the campaign features artists