London’s Third Space health clubs get brand makeover


Clerkenwell-based brand design studio BuroCreative is the creative force behind a new redesign of the London Third Space health clubs. Third Space’s four locations – in Soho, Marylebone, Canary Wharf and Tower Bridge – have now been brought together under one visual umbrella.

BuroCreative redesigned the website, as well as Third Space’s signage, interior graphics and membership materials, to create a coherent design across the clubs. The aim was to transform the brand from “gym” to club, while retaining the individuality of the different sites. “Elegant,” pared-down graphics in neutral hues reinforce the luxury feel of both the workout space and the website. The new identity launches across all four locations on 6 June.