Lorton Entertainment identity, by Brand & Deliver

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Brand & Deliver has created a new identity for film financing company Lorton Entertainment.

The new logo is inspired by zoetropes, oscilloscopes and the London skyline, according to the consultancy.

B&D design director Rob Pratt says: “As a financial force behind the British film industry it was important to represent the City of London skyline, while acknowledging a sense of flexibility and measurement through the subtle representation of an oscilloscope wave form.

“The third element takes inspiration from the zoetrope, the earliest and purest form of moving image, and a way to convey the importance of motion, in film and in business.”

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