Lumene rebrand, by JDO

JDO has created a new visual identity for Finnish beauty brand Lumene to coincide with its release of a new series of skincare and cosmetic ranges.

The new identity is based on the concept of “beauty born of light” and inspired by the natural landscapes of the brand’s Nordic homeland.

The new identity and packaging design features a “wheel of light” symbol, and JDO has also created Lumene’s retail experience concept for its flagship, duty free and other stores.