Benjamin Hubert of consultancy Layer has designed a new mass-produced charity collection box for Maggie’s, a UK-based charity organisation that provides free practical, emotional and social support to people with cancer and their family and friends.
Layer claims it is the first consultancy to re-think the much maligned charity box, normally a generic product, sourced and re-branded by various charities.
Layer says: “The concept behind the new charity collection box is: ‘Small change can make a big difference’, and it has been designed to encourage giving.
“The body of the collection box leans forward to present an open face with a clearly demarcated money slot that can accommodate coins of all sizes and denominations as well as notes. The easy-grip form has ergonomic benefits for Maggie’s volunteers carrying heavy, coin-filled collection boxes.”
Find out more about Layer, which launches this week, in our interview with Benjamin Hubert.