The Manchester Fashion Institute, part of the Manchester Metropolitan University has been branded by Music around a “fearless fashion” proposition.
This has been inspired by “Manchester’s industrial spirit, entrepreneurialism and the ‘build it and they will come’ philosophy, according to Music.
Music creative director Adam Rix says: “There was a slide in our pitch presentation that read ‘Manchester = Brilliance + Balls’, and I think that summarises both the vision for the Institute and our approach.
“Manchester Fashion Institute has a complex audience ranging from parents and academics through to designers and international students,” he says. “The challenge was in creating a bold, distinctive brand that could cut through the homogeneous world of fashion branding, but be adaptable enough to talk to all of these people in a relevant and engaging way.”